CherylHorse5I was born and raised in San Diego, California and I currently live in Hemet, about 90 miles north of my home town. I moved here in 2011 to be much closer to my family who migrated here in 2000. I’ve always been a country girl at heart and it is my personal goal is to purchase a home in a rural location with room for horses and a few other barnyard critters. I would love to live “off the grid” as long as I still have a fast internet service so I can work and stay in touch with my far-flung friends!


Work experience has included owning and running all aspects of a small retail e-commerce business; collaborating in a successful web design company; and working as an administrative and executive assistant in several businesses or organizations, which included: Federal Civil Service, Senior and Junior High School Offices, Manufacturing and Wholesale Distributor, Retail sales and service and a Non-Profit Organization. I have worked in the smallest of businesses (my own) and the 3rd largest in the world.

During my time in “Corporate America” I provided Administrative support to Military and Civilian Personnel, CEOs, VPs and various levels of management. I loved the work I did, but I hated being treated like an underling by many of my supervisors. A few were wonderful, but many felt that a monkey could do my job — something I never understood, because none of them could!


IMG_0655I first heard the title “Virtual Assistant” (VA) in the mid ’90’s. I researched Virtual Assistance and AssistU, the premier Virtual Assistance training program, but did not feel I was ready to take that step at that time. I put it on the back burner and continued to work for others as an Administrative or Executive Assistant, and most recently in Customer Service.

I spoke with a co-worker whose part-time business at home was growing exponentially and he told me about a couple of girls in his business that needed help taking the administrative burden off of their shoulders. That started the wheels turning in my mind.

Here was a potential opportunity for me to start my own business, call my own shots and do what I really loved doing. I knew that I thoroughly enjoyed doing administrative work and that I did my best work when collaborating with and for another. Furthermore, I would be able to do things in a manner that was both pleasing to the customer and in alignment with my own ethics and personal goals – not those of a huge corporate giant.

With years of Clerical, Executive and Administrative Assistance under my belt, I knew I was up to the challenge. Experience taught me that doing something I love – something I am very good at and working to help someone else succeed would be very exciting and highly satisfying. By targeting Equine Professionals I would be around horses virtually, nurturing my soul as well.

IMG_0648I started my business in mid-2007 with the help of those at the Virtual Assistance Chamber of Commerce (now called the Administrative Consultants Association) and later was given the opportunity to attend AssistU in 2009. I graduated that summer. I will be forever grateful to both organizations for their guidance and support!

Virtual Assistance or VA was the name originally given to this profession by Anastacia Brice, the founder of our industry. However, I believe, the term has been co-opted by anyone performing anything virtually. It has also been cheapened by individuals who provide less than stellar services. For this reason I am personally moving away from the term “Virtual Assistant”.

I value honesty and integrity in myself and expect it in others.
I believe that I create my own reality and am therefore
responsible for my own actions. For this reason I always attempt
to be kind, honest and worthy of respect.